MY WORK
My favorite thing about this fast-paced world of digital marketing is that it’s constantly evolving, which means I always have the opportunity to learn new things and evolve my skillset. Over the course of my rather circuitous career, I’ve approached everything from Photoshopping someone’s receding hairline (per his request) to color-coding quarterly reporting spreadsheets with a sense of curiosity, tenacity, and humor.
Scroll down to explore some examples of my work ↓
Paid Media Strategy
I’ve created, executed, & analyzed dozens of paid media plans for DTC e-commerce brands, nonprofits, an audio festival, & a real estate company.
Brand + Content Strategy
Over the past six years, I’ve developed dozens of successful omnichannel content strategies for brands.
Email + SMS Marketing
From designing newsletters to running A/B tests, I love both the creative and data-driven sides of email + SMS marketing.
Social Media Strategy
My first “job” in social media was running the Myspace account during a college internship at The London Magazine. (Oof, does that make me sound old? I like to think I’m still Gen Z-passing.) I’ve come a long way since then.
Art Direction + Design
I started out my career in digital as a design novice, but over the past six years I’ve become an Adobe expert, a detail-driven photo director, and a regular at JoAnn fabrics. Hey, someone’s gotta shop for shoot props.
Video Strategy + Production
From short-form TikToks and Reels to ad-length brand commercials, I’ve produced, edited, and provided channel strategy for dozens of videos for brands.