As an email marketing specialist with more than six years of experience, I have a proven track record of developing and executing highly effective email campaigns across various industries. I excel at translating complex ideas into clear and concise messaging that resonates with target audiences, crafting compelling subject lines and copy, using Adobe Suite, Mailchimp, and Klaviyo to design visually appealing templates, segmenting audiences for targeted messaging, and analyzing performance metrics to continuously optimize results.

Some highlights include:

✦ Managed multi-market email marketing strategy for DTC spirits brand Belle Isle Moonshine, reaching 15K+ subscribers and generating $40k+ in sales while maintaining a 40% open rate through strategic A/B testing and personalized content.

✦ Developed and implemented an automated email nurture sequence that boosted lead-to-customer conversion by 18% for a SaaS company.

✦ Achieved a 40% year-over-year growth in email list subscribers for nonprofit arts organization Institute for Contemporary Art.

✦ Managed email campaigns adhering to CAN-SPAM regulations, ensuring compliance and maintaining a positive sender reputation.

✦ Launched and integrated SMS marketing program.

Work Samples:

OKAY, THEN! To see social media, content strategy, paid ads, or art direction work examples, head back to my work.