CONTENT STRATEGY
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CONTENT STRATEGY 〰️
Whether it's conceptualizing written content series for a CPG brand's blog, organizing thoughtful and innovative content calendars, or producing and editing short-form videos for social media, I'm a pro at all things content. With more than years of experience under my belt, I've become a master at crafting multimedia stories and campaigns that genuinely resonate with audiences. I live for that spark of creativity, but I also bring a solid foundation of strategic planning and data-driven optimization to every project.
CONTENT SERIES
BEHIND THE BAR
Interviews ✦ Copywriting ✦ Art Direction ✦ Content Strategy ✦ Asset Creation
Belle Isle Moonshine’s Behind the Bar series was an ongoing editorial feature of bartenders, bar managers, and beverage directors from around the country and how they use Belle Isle in their cocktail programs.
In addition to a long-form interview on our website, each Behind the Bar feature included a photoshoot, short-form video clips, multiple social media posts, paid social ads, a recipe feature on our website, and potential inclusion in our cocktail recipe book, The Moonshine Book.
KITH/KIN
WASHINGTON, DC
CAROUSEL BAR
NEW ORLEANS
HIGH NOTE
ATLANTA
BLACK SPACE MATTERS
Social Media Strategy ✦ Copywriting ✦ Video Editing ✦ Production Assistance
Black Space Matters was a video series by the Institute for Contemporary Art in which food justice advocate Duron Chavis goes on location to Black-led farms and greenspaces around central Virginia to discuss land ownership, sustainable agriculture practices, climate change, and other issues.
SOCIAL MEDIA
I have six years of experience developing and executing integrated organic and paid social strategies, driving engagement and follower counts for multiple brands on these platforms:
Instagram ✦ TikTok ✦ Facebook ✦ Linked In ✦ X ✦ Pinterest ✦ Threads ✦ YouTube
WORK SAMPLES:
INFLUENCERS + PARTNERSHIPS
PROBABLY THIS
At Belle Isle Craft Spirits, we worked with New Orleans-based lifestyle influencers Matt and Beau (better known as Probably This) on content like this Bloody Mary Bar and this cocktail shoutout, earning ~300k organic impressions and14k+ engagements across Instagram, Instagram Stories, and Probably This blog posts.
EATING WITH ERICA
Atlanta-based food and lifestyle influencer Eating With Erica worked with us on several pieces of content, including blogs and Instagram posts.
REAL FOOD WITH GRATITUDE
Instagram, Blog Post
SHANNA BATTLE
Instagram, Blog Post
PAID UGC
Paid ads on Meta, Pinterest
Video Strategy + Production
BRAND VIDEO:
ICA @ VCU
Scripting ✦ Storyboarding ✦ Production Assistance ✦ Ads Strategy
Worked with outside production company to produce a short hero video for use on our website and in digital ads.